Herald and Journal, September 28, 1998

HL history: recalling the co-op's grand opening

By Eva Handrich

The following originally appeared in Midland Cooperator, Minneapolis, Oct. 21, 1963:

"I think it's going to make a lot of difference if a co-op has its service station out on the highway or hidden off the road," says Chester Lundeen, a co-op oil manager for more than a dozen years.

"And with the Midland name becoming more and more well known," he adds, "we can expect more tourist business if we're in the right location."

Lundeen is the petroleum manager at Cokato, Farmers Mercantile Association, which last week had a grand opening of new facilities at nearby Howard Lake. Although the co-op has given bulk petroleum service in the Howard Lake area for the past 30 years, this is its first attempt at a station there.

The station is not new, but with a fresh coat of paint, it has a nice appearance. And, it is located in full view on U.S. Highway 12.

Lundeen believes the station will not only give added service to patrons in the area, but will also build the co-op's bulk sales.

A grand opening of the recently purchased station was held Oct. 11-12. Station manager Sam Herrmann said that during these two days 1,640 gallons of gasoline were pumped. A free loaf of bread went to each gasoline purchaser, and some 200 loaves were used.

A "lot of coffee" and more than 50 dozen doughnuts were served during the grand opening.


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