Winsted-Lester Prairie Journal, May 17, 1999

Holy Trinity awarded cool cash for turning on the heat

Holy Trinity Schools discovered that when it comes to bake sales, they take the cake and cookies and brownies and all other delectable delights found on a bake sale table.

At least that's what the folks on the Betty Crocker Dessert Team deemed when they awarded Holy Trinity Schools a $1,000 runner-up prizes in he "Betty Crocker 50th Anniversary of Cake Mix Bake Sales Competition."

Betty Crocker sponsored the national bake sale competition in celebration of the 50th anniversary of cake mix. In September Betty Crocker Dessert Mixes announced the competition to non-profit organizations across the country, to honor the many organizations that have bake sales as a means of raising money.

The $5,000 grand prize went to Trinity Lutheran Church Women of Birchwood, Wis. for their award winning recipes and tips. Twenty runners-up won $1,000 each.

In order to win the tasty reward, Holy Trinity Schools had to submit four bake sale recipes, one of which required use of Betty Crocker's Super Moist Devil' Food cake mix made with Hershey's Dutch Cocoa, and a second made with another Betty Crocker dessert mix made with Hershey's ingredients.

The creative recipes submitted by Holy Trinity schools were Brownie Jubilee, Almond Cream Mocha Cake, Cranberry Christmas Cake and Creme De Menthe Cake.

In addition to the four recipes, entrants had to submit five tips on "how to make a bake sale successful" as well as a photo of the mouth watering table. According to Holy Trinity Schools, the surefire way to turn cake into cash is to:

  • Tie your bake sale to another event
  • Add some friendly competition to your event with auctions
  • Advertise, advertise, advertise
  • Identify where the proceeds will be going
  • Involve the community

"We were really impressed with the quality of the recipes and imagination of the bake sale tips which were submitted," Kim Kluck, Betty Crocker Marketing. "All of the photos of the bake sale tables looked so yummy. It was very difficult to select the winners."

Bake sales were held between Sept. 15, 1998, and mid-February 1999. Betty Crocker bakers judged the entries on taste and appearance of recipes: originality and creativity of recipes; table presentations and originality and viability of tips.


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