Howard Lake-Waverly Herald, May 22, 2000

Montrose exec receives SBA award

The U.S. Small Business Administration (SBA) has named David D. Nordschow, CEO and Chief Engineer of Eden Electronics, the Midwest Region Small Business Exporter of the Year.

Eden Electronics, based in Montrose, is a manufacturer of bass speaker and amplification systems, recognized by musicians worldwide as industry leaders.

The Small Business Exporter award is given annually in each state to an entrepreneur who has successfully developed overseas markets and encouraged other small business owners to consider exporting. The regional award winner is selected from the list of state winners. In addition to Minnesota, SBA's Midwest Region is comprised of the states of Wisconsin, Michigan, Illinois, Indiana and Ohio.

Nancy Gilbertson, acting director of the SBA's Minnesota District Office said, "We are delighted that David has been honored at the Regional level. His success as an exporter will serve as a model for other entrepreneurs who are considering selling their products and services internationally."

Nordschow started Eden Electronics in l976 after working many years designing and operating concert and theatrical sound and lighting systems. His wife, Judy, manages the sales department and the artist relations program.

Customers include bass players for such well-known musical luminaries as the Artist Formerly Known as Prince, Phil Collins, Eric Clapton and Alanis Morrissette.

He began exporting six years ago when one of his dealers in New Jersey sold a sound system to a visiting Dutch musician. A Dutch music equipment dealer heard the musician playing in a local club and was so impressed with the quality of Nordschow's equipment that he called him. He persuaded Nordschow to send $1,500 worth of equipment for an upcoming trade show in Holland.

The response at the show was so overwhelming that the Dutch dealer invited Nordschow to come to Europe and bring more equipment for a large music trade show in Germany. This show was a great success as well, and Eden Electronics was suddenly transformed into an international company.

Today, Nordschow sells through dealers in l0 foreign countries, and export sales make up a considerable share of the company's expanding revenues. Already the largest employer in Montrose before he began exporting, Nordschow has since added new employees to keep pace with demand.

An SBA export working capital loan guaranteed through Buffalo National Bank, has helped finance the growth. Nordschow has also received assistance from the Economic Development Partnership of Wright County, the Central Minnesota Initiative Fund and the Minnesota Export Finance Authority.

In his typical generous manner, Nordschow has used the knowledge and experience gained over the past six years of exporting to help other small business owners. He often acts as a consolidator taking export shipments from other small businesses, packaging their products and shipping them with his own company's products going to the same overseas destination country.

By doing so, these novice exporters are able to establish overseas markets without incurring excessive costs and making mistakes due to inexperience.

Nordschow serves on the city council of Montrose, and is involved in a variety of civic and community organizations.

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