Herald JournalPrairie Ad-News, Dec. 6, 2002

Prairie Ad-News sold to Herald Journal Publishing

The Prairie Ad-News of Lester Prairie is now under the ownership of Herald Journal Publishing (HJP).

HJP produces the Winsted-Lester Prairie Journal and Howard Lake-Waverly Herald newspapers, along with the Herald Journal Shopper, the www.herald-journal.com web site, and various other publications and marketing services.

Purchase of the Ad-News from Steven and Susan Jameson of Lester Prairie was completed Monday, Dec. 2. The Jamesons operated the Ad-News for the past two-plus years, after taking over from Lew Buss.

Owners of Herald Journal Publishing are Chris Schultz and Amy Hoese-Schultz of Lester Prairie, and Dale and Linda Kovar of Watertown.

They purchased the newspaper business from Winsted Publishing a year ago in December 2001.

Schultz is a native of Lester Prairie and graduate of LPHS. He has 10 years of newspaper experience and serves as the HJP's advertising manager.

The Schultzes have two children: Abbigayle, 4, and Emily, almost 3.

Kovar has worked for weekly newspapers for 25 years, mostly locally, and was on staff when the original Lester Prairie Journal was started in December 1980. He is general manager for HJP.

The Kovars have four children: Chelsea, 16; Alyssa, 13; Kip, 10; and Rhett, 4.

What's ahead

Of course, with new management, some changes will occur while other things will stay the same as much as possible.

First of all, the Ad-News will continue to be published as a free newspaper for the general area.

Some differences you will notice right away are a typographic similarity to the Winsted-Lester Prairie Journal, which is the paid subscription newspaper serving the area.

The format is now a 7-column, 15-inch wide page instead of a 6-column, 13-inch page.

Some material between the Journal and Ad-News will be shared.

The Ad-News will focus primarily on core news items relating to Lester Prairie, while the Journal will carry additional material that appeals to a broader audience.

Virtually all news content of the Ad-News will also be published in the Journal. As to which paper carries it first, decisions will be made based largely on timeliness.

Readers can also find major news stories at our web site: www.herald-journal.com.

The site received more than 4 million page views in 2001, and is on pace to easily exceed that in 2002.

By the way, HJP also handles www.lesterprairie.com and www.lpreflector.com.

There is also a change in the distribution system.

Instead of private delivery, the Ad-News will now come to Lester Prairie and New Germany addresses through the post offices.

Also, it will be accompanied by the Herald Journal Shopper, which already was sent through the US Postal Service.

Readers in Silver Lake, rural Glencoe, and Plato will still receive the Ad-News in the private delivery packet, but will also receive the Herald Journal Shopper as well.

HJP will continue to maintain the Ad-News office at 28 Juniper St. in downtown Lester Prairie.

Office hours in December will usually be 10:30 a.m. to 3 p.m. Tuesdays, Wednesdays, and Thursdays, though staff members may be out on business at certain times.

The (320) 395-2932 phone number will remain in use, and when no one is in the office, calls will be answered from another location.

Along with adjustments in distribution, the Ad-News will now carry a Friday publication date, and be available in Friday's mail locally.

Because of this, the deadline must move earlier in the week to allow time for production and printing.

The new deadline for all Ad-News material is 4 p.m. Tuesdays (usually one day earlier near major holidays).

Advertisers will find a big benefit because HJP is now able to offer a combination rate to businesses that use the Ad-News, the Journal, and the Herald Journal Shopper for their marketing.

The new rates will actually be lower than what it would have cost to advertise in all three publications previously.

In addition to newspapers, Herald Journal Publishing is able to offer many more services to the community, including:

· commercial printing (envelopes, letterhead, flyers, brochures, newsletters, posters, etc.)

· aluminum signs

· vinyl banners

· vinyl lettering for windows or vehicles

· web site design and hosting

· novelty items (pens, magnets, mugs, etc.)

· complete marketing and media planning services.

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