Sept. 4, 2006

Delano Herald Journal: an introduction

Welcome to the new Delano Herald Journal.

Here are some things you may be interested to know about our products, services, and people:

Our owners

Herald Journal Publishing is owned by Chris Schultz and Amy Hoese-Schultz, and Dale and Linda Kovar.

The Schultzes live in Lester Prairie and have three children: Abbigayle, 8; Emily, 6; and Ethan, 2. The girls attend Lester Prairie Public School.

Amy works part-time at Herald Journal in bookkeeping and circulation, however, this summer she worked full-time during another staff member’s extended vacation.

Chris has a degree in public administration and leads the company’s sales and marketing efforts. He has worked in the newspaper field about 15 years.

Schultz also is an outdoors enthusiast and writes a regular outdoors column, which will be part of the DHJ.

The Kovars live between Watertown and Winsted and have four children: Chelsea, who is in her final year of the physical therapy assistant program at the College of St. Catherine; Alyssa, a senior at Mayer Lutheran High School, Kip, an eighth grader at Zion Lutheran School in Mayer, and Rhett, a third grader at Zion.

Linda is a registered nurse at Elim Home in Watertown.

Dale has worked for newspapers his entire adult life, starting in Redwood Falls and Two Harbors. He has been in Winsted more than 20 years, previously serving as general manager for the previous owner, Bill Ramige.

He continues that role, primarily with an editorial and production focus.

Schultz and Kovar purchased what was Winsted Publishing in December 2001, renaming it Herald Journal Publishing. The company has been in a steady growth pattern.

Our staff

Ryan Gueningsman will be serving as managing editor for the DHJ. He has won several awards in state newspaper contests for writing and photography.

He began hanging around the newspaper office as a teenager and grew into the job. Among his accomplishments is doing the majority of the coverage for the Winstock Country Music Festival in Winsted for many years.

Jennifer Bakken of Delano is in our front office, handling subscriptions, classified ads, and incoming calls, plus doing some writing and photography.

Having lived in the area for nearly 20 years, she enjoys spending time with her family, their sports, activities, and volunteering at the Delano Elementary School.

Matt Kane has several years of newspaper experience after graduating from Penn State University.

He has been with Herald Journal for about a year, and will be Delano’s sports editor.

Matt is a talented photographer, and we look forward to bringing you his photos.

Cullen Schultz will also be working part-time on the DHJ news staff, writing feature stories and covering events as needed. His brother, Aaron, is sports editor for the Herald Journal in Winsted.

Several members of our sales staff – primarily Bruce Johnson, Randy Heuer, Bill Norman, and Sarah Bisping, will be working with Delano area accounts. They can help you with all marketing needs including advertising, signs, printing, novelty items, web sites, etc.

Our publications

The Herald Journal newspaper is a 3,000-plus weekly which has roots back to the Howard Lake Herald, Winsted Journal, and Lester Prairie Journal.

Over the years, additional communities were added, and it now covers Montrose, Waverly, Howard Lake, Winsted, Lester Prairie, New Germany, and Mayer.

In July 2005, Herald Journal acquired the neighboring Dassel-Cokato Enterprise Dispatch, also about 3,000 in circulation.

Teamed with our three newspapers is the Herald Journal Shopper.

In several of the communities, the Shopper non-duplicates with the newspapers, meaning people who don’t subscribe get the shopper delivered. That will also be the case for the Delano Herald Journal.

In other areas, the Shopper covers the entire mailing route. In all, the Shopper goes all the way along Highway 12 through Darwin, south to Silver Lake, a Glencoe route, east to Mayer, and up to Watertown.

We’ll also be including the close Maple Plain routes, and a drop in Loretto.


Along with the newspaper come a number of special sections or publications that highlight a particular event or topic.

We were pleased to work with the Delano Area Chamber of Commerce last spring to produce a full-color guidebook for the community.

Coming up, we are planning a special section for Delano High School’s Homecoming, a section saluting veterans in November, a holiday guide, the 2007 Delano Guidebook, and of course, graduation and Delano’s Fourth of July celebration.

On a larger scale, we publish guides on topics such as housing, health and medical, and entertainment. These circulate across a broader area.

Printing and Direct Mail

Herald Journal is a leader in full-color digital printing and direct mail campaigns.

We have a strong graphic design department plus three full-color digital printers so we can provide very high quality printed pieces at competitive prices, even for smaller quantities.

This includes variable data printing so each piece can be individually customized, using either a mailing list of yours or one that we have available.

We are especially good at providing full color business cards, direct mail post cards, tri-fold brochures, and newsletters.

Just contact our sales department for more information and pricing.

Signs, Banners, and Vinyl Lettering

We also have our own in-house sign department to create virtually any type of sign from a lightweight road sign to a fully lighted “can.”

Options include yard signs for contractors and real estate agents; political signs; indoor showcards and trade show displays; engraved signs for doors, etc; outdoor business signs, and more.

Banners can be made in many different sizes or colors, both for indoor or outdoor use.

Vinyl lettering can be as simple as numbers for a window or door, or a full color photo on a vehicle. We can also do snowmobile or boat graphics, truck license requirements, etc.

Check out www.hjsign-graphics. com, or contact our sales department for details.

Novelty items

Herald Journal is also an authorized distributor for a wide variety of novelty items.

If you need promotional giveaway items such as pens, keychains, mugs, calendars, shirts, magnets – there are thousands of possibilities – compare our pricing. Again, we can also produce the copy or image to go onto your novelty item.


You can find Delano Herald Journal on the Internet at www.DelanoHeraldJournal.com.

Here, we post some of the main content from the newspaper, as well as an electronic version of the Delano community guidebook.

This site leads into the main Herald Journal site – www.herald-journal.com – which has a wide variety of content on many subjects.

We started the site as soon as Internet service became available to us 10 years ago, and it has grown to drawing nearly 8 million page views every year.

Besides designing and hosting web sites for customers, we have been very successful at getting found by search engines, and have those services available if that’s what you are looking for.

Media planning

Wrapping it all up, another strength of Herald Journal is the ability to tie any or all of the above services into an effective marketing campaign.

We have seen over and over that good planning and using a mix of media elements gets the best results.

Just ask one of our sales consultants for assistance in your next effort.

Contact info

Phone (763) 972-1028

Fax (763) 972-1029

Winsted office - metro (320) 485-2535

Email: delano@hjpub.com

Web: www.DelanoHeraldJournal.com

Mail: PO Box 498, Delano MN 55328

Our office is located at 430 Highway 12 East, Suite 4 (New Attitudes Salon building), enter from the east side

Office hours are 8:30 a.m. to 4:30 p.m. Mondays through Thursdays, and 8:30 to 11:30 a.m. on Fridays.


• Regular newspaper deadline is noon Thursdays

• Deadline for Herald Journal Shopper (which will be sent to non-subscribers after the sample period is over) is 9 a.m. Wednesdays

• We accept classified ads until 9 a.m. Fridays, however, to also appear in the shopper at no extra cost, classified deadline is 9 a.m. Wednesdays

• Deadlines are usually 24 hours earlier near major holidays

News Items

Our philosophy is to get as much local content in each issue, both what our staff creates and what readers are able to help us with.

Please let us know about everything you consider worthy for publication, such as:

• upcoming events

• awards and honors received

• engagements, weddings, births

• students graduating from college, etc.

• meetings, schedules, etc.

• special presentations (donations, awards, etc.)

• church schedules and activities

• obituaries (we do NOT charge for these)

• recreational sports schedules and results

• letters to the editor

We pledge to get to as many events and activities as we can with our available resources, and when we can’t, we appreciate your help in submitting a photo and information.


Delano Herald Journal is a paid subscription newspaper.

During September, is it being mailed free to all local addresses so you can become familiar with the paper and hopefully make a decision to be a regular reader.

Starting in October, those who subscribe will receive it in the mail, and there will be copies available at newsstand locations around town for $1 each.

Our introductory subscription price for addresses in Wright, Hennepin, or Carver Counties is $9.95 per year. This offer is good through Dec. 31, 2006.

During 2007, the subscription rate will be $19.95, and in 2008 it will go to approximately $30.

You may purchase multiple years at the current offer, or partial years at pro-rated price.

For addresses elsewhere in Minnesota, the subscription rate is $37 per year, and in other states, $42 per year.

Free Classifieds

A hallmark of Herald Journal newspapers is that all subscribers get free classified line ads for personal use!

If you are having a garage sale, have an item to sell, want to run a personal thank-you, etc., these are free for subscribers.

What isn’t included are real estate, rentals, ads of an ongoing business nature, or on behalf of an organization.

The free ads must also be “line ads” which means they are simply text without a box, picture, large type, etc. There is a charge for those ads, which are called “display.”

There is no limit to the number of free ads you get, as long as you are a subscriber.

Thank you!

We appreciate the opportunity to bring our products and services to Delano.

If you have any questions or comments, please feel free to call us anytime.

We look forward to working with you, and hope to earn your trust, respect, and business.

Back to Current Stories Menu | Back to Archives List
Herald Journal
Stories | Columns | Obituaries | Classifieds
Guides | Sitemap | Search | Dassel-Cokato Home | Delano Home | HJ Home