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A new adventure begins as JM Cremps opens retail store
NOV. 14, 2011

By Kristen Miller
News Editor

DASSEL, MN – Based in Dassel, JM Cremp’s, an adventure store for boys, started a year ago, focusing on online and catalog sales.

With a warehouse of inventory on First Street North, owners Jay and Maria Asplin decided to open a retail store in the same location. Since they already had a lot of people stopping by to check them out, they wanted to make it more friendly than just a bunch of shelves.

Now, JM Cremp’s (each letter stands for a member of the family), has utilized much of the once office space to display all that it has to offer to its customers, available without a shipping fee.

JM Cremp’s offers “everything boys could love except video games and electronics,” Jay said, and the past year’s sales are showing it.

A new catalog came out in October with “68 pages of adventurous fun.” Already, 20,000 catalogs have been sent to people who have requested one from all over the world.

A common misconception, Jay said, is that people think it’s just a clothing store. Though they do have a selection of Carhartt clothing, “It’s so much more than that,” Jay said.

The goal is to get kids to “unplug and play” and encourage fathers and sons to interact more with one another.

The store is set up in themes from hunting and fishing, to military and cowboy equipment and apparel.

Really popular right now is the military gear. “Boys love to play Army,” Jay said.

The store offers an array of Army surplus including helmets, clothing, and tents.

A lot of the merchandise is something one won’t find at a big box store, he commented.

There is also a variety of “How To” books and kits such as wood carving, making one’s own fishing lures, and other crafts and projects. Other books are also available including fiction, nonfiction, educational books, devotionals, and more.

For those who aren’t familiar with JM Cremp’s, the Asplins are hosting an open house during regular store hours Friday, Nov. 18 from 10 a.m. to 5 p.m., and Saturday, Nov. 19 from 10 a.m. to 4 p.m.

One can also call (320) 275-0123 or (877) 469-0673 to request a catalog, or online at www.jmcremps.com.

The store, located at 850 First Street North, Dassel; will be open Monday through Thursday, 10 a.m. to 7 p.m.; Friday, 10 a.m. to 5 p.m.; and Saturday, 10 a.m. to 4 p.m.

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