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Labelogix USA gives new location its seal of approval
April 23, 2012
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By Starrla Cray
Staff Writer

DELANO, MN – If you’ve been curious about the Labelogix USA office in downtown Delano, you’re not alone.

“People come in and ask, ‘what is this?’” owner Dom Sorensen said. “I’m getting a kick out of just having a presence in the community.”

Labelogix USA (a premier seller of tamper-proof labels and seals) has been in business about two years. It started small – in Sorensen’s garage – but expanded to its 234 River St. N. location in February.

“Since I got here a year ago, it’s grown exponentially,” commented vice president Zach Cherrier.

With free worldwide shipping and a straightforward pricing structure, Labelogix USA has developed a loyal customer base that spans the globe.

“We ship to any country not on the state department’s restricted list,” Sorensen said.

No matter how big his company gets, Sorensen always plans to keep customer service at the forefront.

“We respond personally to instructions, and if customers want to call us, they’re always welcome,” he said.

Cherrier said he especially enjoys talking with people from England.

“They are the most friendly people on the phone,” he said.

“It’s like they’re giving you customer service,” Sorensen added.

Labels are everywhere

Sorensen’s idea to start a tamper-evident label business formed gradually.

He mainly grew up in San Francisco, but graduated from high school in Bloomington.

Six years ago, he and his wife, Mariana, moved to Delano because they liked the area.

“People are just really nice here,” he said.

Initially, Sorensen bartended at an establishment his mother owned in Maple Plain. Then, when she sold the place in 2007, Sorensen tried a new career path.

His father, Harley, had been a columnist for the San Francisco Chronicle and did monologue work for The Tonight Show, and Sorensen had inherited an interest in writing.

“I played around with that for awhile, and it was fun, but it wasn’t paying the bills,” he said.

It was then that he began to seriously consider starting an Internet-based business.

“I started noticing that everything had labels on it,” he said.

With previous e-commerce experience, Sorensen began selling through eBay and Amazon.

“That’s when it took off and kind of exploded,” he said.

Sorensen added a website, phone sales, and credit card processing, which helped to further expand the business.

“We still call it an Internet company, but we’re starting to get walk-in traffic,” he said.

Labelogix USA employs a few part-time workers for running labels, customer service, and graphic design.

Demand is high for Labelogix USA products – security warranty void labels, sports holograms, numbered labels, QR code labels, bar code labels, and custom printed labels.

“People don’t really think about that aspect of printing, but everybody has a use for it,” Sorensen said.

Typical customers include pharmaceutical companies, government agencies, electronics manufacturers, schools, and businesses.

“We also do a lot of sports holograms,” Sorensen said. “It’s a certificate of authenticity that validates the product.”

All Labelogix USA labels are waterproof, with an advanced process to ensure uniformity and durability.

To learn more, call (952) 491-0023 or follow the link to the Labelogix USA website on the Delano Herald Journal homepage, www.delanoheraldjournal.com.

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