By Starrla Cray
DELANO, MN When Chrissy Taylor first started blogging, she didn’t expect to create a site attracting more than 1 million page views per month.
“It started as a way to keep my Iowa family in the loop,” said Chrissy, an Iowa native who moved to Delano three years ago.
One day, while Chrissy was posting updates about her husband, Eric, and their two sons, Joey and Blake, she happened to share a recipe.
“I think it was my fudge brownies from scratch,” Chrissy said. “It went viral on Pinterist.”
Her success on Pinterist (an online social network where people “pin” images and videos) prompted Chrissy to consider blogging as more than a hobby.
“I started reading about it, and everything I read said not to go into blogging thinking you’re going to make tons of money,” she said. “You have to have a passion for it.”
Taking that advice, Chrissy followed her passion. She’s always loved cooking and baking, so she began developing recipes and posting them to her blog, The Taylor House. Craft projects, travel information, and gift ideas are also featured, but food is the primary focus.
“I try to do four to five recipes per week,” Chrissy said, adding that she hopes to publish a cookbook in the future.
From slow cooker chicken tacos to birthday cake pancakes, all of Chrissy’s creations are “easy recipes for busy moms.” Many dishes have five ingredients or fewer, and are tailored to her readers’ preferences.
“I also work with companies to create recipes they pay me to come up with recipe ideas,” Chrissy said.
Blogging has given Chrissy travel and speaking opportunities, too.
“McDonalds flew me out to Chicago for an Internet commercial,” she said. “It was so much fun.”
Surprisingly, Chrissy had no official marketing or culinary training before becoming a full-time blogger.
“I just figured it out as I went along,” she said. “Before I had the boys, I actually was a nurse.”
Today, Chrissy has a large following on Twitter, Facebook, and Google+, and her Reese’s crispy bar recipe was the top pin on Pinterist in 2013.
“There’s a lot involved in running your own website,” Chrissy said.
She currently maintains the entire blog herself, including photos, writing, recipe creation, and business development. She is considering hiring an administrative assistant so she can concentrate on the creative aspect.
“I tell people I have the best job in the world,” she said. “I get paid to stay home in my pajamas and make cookies.”