DASSEL, COKATO, MN - “It’s simple. We need it,” Litchfield/Dassel-Cokato Youth Hockey Organization President Brett Olson said of toilet paper.
This fall, the group introduced the item into its fundraising campaign, re-energizing those efforts around an item at once novel and necessary.
At the onset, while the idea of selling toilet paper to raise funds was making the rounds within the organization and among hockey parents, the reaction was a bit befuddled, Olson said.
“‘Really,’” Olson said some asked, “‘we’re going to sell toilet paper?’”
But the plan, Olson said, was sound; the item can be sold to businesses and families, the price point is similar to buying the same amount at the store, and everyone needs it.
The results seem to support this. The group has raised $9,000 to aid players and parents with costs, such as fees for participation and ice time, Olson said.
The group moved 26 pallets of toilet paper. Two players, Olson said, have paid off all of their hockey expenses this year.
The group’s fundraising campaign which also includes frozen food and holiday wreaths has made a marked financial difference for hockey parents dropping their kids off at the rink.
In his first year as president, Olson, a hockey parent himself, said the group also plans to use funds to provide full-color programs for hockey games. Also a first for the organization, he said the group has already sold advertising slots in the program.
The proceeds from advertising sales, Olson said, will be given back to this year’s hockey participants to pay for tournament fees.