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Salon 210 to open in Winsted this summer
April 3, 2017

By Starrla Cray
Associate Editor

WINSTED, MN – The former Jerry’s TV and Appliance shop in Winsted may not look like a salon now, but just wait.

“I tentatively want to open the salon in June,” said Emma Neumann, who purchased the building in February. “We’ll see how it all turns out, but that’s my plan.”

Emma, the daughter of Joe and Melissa Neumann of Winsted, has an ambitious schedule – renovating the building this spring, moving back to Winsted this summer, and getting married this fall.

“It’s going to be a crazy year, in a good way,” she said. “It’s awesome how much the community is on board. People have been calling my dad asking, ‘what can we do to help?’”

Lately, Emma has been driving back and forth from her current home in Marshall to get everything ready. She doesn’t mind the extra work, though, and is eager to be fully back in Winsted, focusing on what she loves – helping people look and feel their best.

“I love making people feel pretty and confident,” she said. “I guess that’s my artistic ability. I can’t paint or draw, but hair is like my canvas.”

She discovered her talent after she graduated from Holy Trinity High School in 2009. She initially attended Bemidji State University for 1.5 years, then switched to beauty school. After earning her degree, she trained for eight months at Ficocello’s in St. Paul, then worked at their location in Woodbury.

“I definitely would not be the stylist I am today without them,” she said.

At the salon she now works for in Marshall, Emma has a large client base and enjoys going to work every day.

“I like Marshall, but I’ve always thought I wanted to move back to Winsted,” she said. “. . . I just want to give back to Winsted – I got so much growing up there.”

The idea to purchase the Jerry’s TV building occurred to Emma one day while visiting home.

“I walked by the building and thought, ‘that would be the best location for a salon.’” she recalled. “The building wasn’t even for sale, and I kind of approached [the owner, Jerry Otto].”

Jerry, who happens to be Emma’s aunt’s dad, was interested in retiring, and saw the opportunity as a great way to keep business in downtown Winsted.

“Everything worked out perfect,” Emma said.

She’s named her business Salon 210 (since it’s located at 210 Main Ave. W.), and plans to create a fun, modern salon environment with manicures, pedicures, and facial waxing.

“I’m super excited, and I can’t wait to get there,” she said.

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