Stand OUT in a crowd
Whether you have a web site or not, without the right connections, your business can get trampled in the crowded Internet world. If you want to get noticed, Herald Journal’s new marketing and media planning program can help. We’ll design a unique profile of your company to let customers learn more about you.
ProFile your business A ProFile page is one page on the Herald-Journal.com newspaper web site, with a story written about your business and a conversion piece.
You don’t even need your own web site for ProFile pages to be effective. In fact, a ProFile page without a web site is an efficient, affordable way for a small business to compete online. The page’s structure attracts search results, and the conversion piece gives customers a reason to contact you.
Dynamic web presence Your own ProFile page, which becomes an active part of the highly visited HeraldJournal.com web site, includes an all-important conversion point. You can change the offer or message as often as you’d like, to let potential customers know about new products, sales or promotions.
Successful search Our staff will work to bring your business to the forefront of local searches. By utilizing key search words that target both the business type and geographic area, we increase the number of hits on your web site and ProFile page. We also enhance your web presence by placing links to your ProFile page in appropriate places online. The Internet is constantly changing, so we closely monitor your web traffic and adjust the focus as needed each month.
Create credibility With your ProFile page as part of our web site, you can take advantage of our established web presence. Like buying an ad in the newspaper, our web site provides credibility and traffic to your company’s ProFile page. Herald-Journal.com is the busiest web site in its market area we had more than 9 million page views last year!
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- FREE Three month web ad
- FREE 1/4 page ad run of your ProFile Page
- FREE Inclusion in our"Customer of the Week"
ad published in all our publications and online.
Local/Metro (320) 485-2535
Get found fast We can take care of research, copy creation and design, web hosting and storage, online advertising, and search engine optimization for local search. The unique, full-page ProFile of your company will be accessible from newspapers, directories, and wherever your business appears online. Whether you’re into plumbing, real estate, groceries, or hairstyling, people will quickly and easily locate information about your business.
Advertising versatility Online advertising can complement other forms of advertising. In fact, a ProFile page can make a great print ad or radio copy. When customers first hear or see advertisements, they might not be ready to act. Later, they will probably search the Internet to research, locate, and make purchasing decisions. Current research from iProspect.com proves that integrating traditional marketing tools like print ads with online marketing has a tremendous impact on marketing results. Sixty-seven percent of online sales, online searches and conversions are driven by other forms of traditional or offline marketing.
Professional ProFiles When your business comes up in local online searches, clients are more likely to give you a call, instead of your competition. Call Herald Journal today to help your business stand out from the crowd!