Shop Small
Small Business Saturday
SBS
Herald Journal

Emmy’s Salon offers style without the miles

By Jennifer Kotila, Staff Writer

Emmy’s Salon, located right in Howard Lake, is a one-stop shop for all one’s beauty needs, without having to travel to larger cities for the same services and products.

Emmy (Swanson) Logeais opened Emmy’s Salon in February 2005, and moved across US Highway 12 in May to a newly-remodeled space in the lower level of the Burkstrand Insurance building.

Emmy’s is gearing up for the holiday season, with its holiday beauty product packaging specials ready to go.

The best seller for the holiday season is gift certificates, which can be personalized with specific services, or can be for a certain dollar amount.

Emmy’s has a special for gift certificates in the month of December, Logeais noted.

She has committed herself to helping people look and feel good about themselves, and started working at hair salons while still in high school.

After attending St. Olaf College in Northfield, followed by Scot Lewis Cosmetology School in Plymouth, Logeais became the proud owner of her own salon in Howard Lake.

Emmy’s Salon is a local, full-service salon, offering cuts, colors, permanents, manicures, pedicures, waxing, and tanning.

“We are one of the only places left in the area to offer tanning,” Logeais noted.

Six stylists offer their professional beauty and styling expertise to their clients, some of whom travel back to Emmy’s for their beauty needs after relocating to the Twin Cities area.

Most of the patrons at Emmy’s are from Howard Lake and the surrounding communities, such as Lester Prairie or Annandale.

“It’s important to shop at local small businesses so they are able to stay around and offer their services in small communities,” Logeais said.

The stylists in a small salon get to know their clients, and can easily assist them in deciding what look works best for them, and which products may be needed.

For instance, do-it-yourselfers often come in to have stylists fix their hair-coloring mistakes, noted Logeais.

The abundance of coloring products on retail shelves makes it difficult for people to know which one will achieve the desired color, she added.

Emmy’s also provides customers with a full selection of professional salon products, which are the genuine product, and often less expensive than those found at Target or Walmart.

Logeais noted that genuine professional styling products are sold exclusively in salons, and are only guaranteed when sold in salons.

“It breaks my heart when someone says, ‘I just got that at Target,’ when they could have gotten it here,” Logeais said.

She noted that if a customer finds any of the professional products she offers in her salon at Target or Walmart, it is not the same product, but a “diverted” version.

Those found elsewhere can be counterfeit, diluted, or old and expired formulas, and may not be safe to use.

“And [customers at Walmart or Target] don’t have a friendly person like us helping to pick out the correct product,” Logeais said. “If one of our products doesn’t work out, our customers can bring it back to us, and we will help them find the right thing.”

Emmy’s Salon is open Tuesdays through Thursdays 9 a.m. to 8 p.m., Fridays 8 a.m. to 6 p.m., and Saturdays from 8 a.m. to 2 p.m.

For more information, call (320) 543-2754.

Back to SBS Menu | Back to Herald Journal home page